MyData is a human-oriented approach to the management of personal data. Whist the traditional data protection principles are based on the minimisation of data, the principles of MyData enable the development of human-oriented and sustainable data-oriented business operations
Vastuu Group acts as a consent operator that enables the merging of different information sources and systems, and the freeing of personal data for exploitation.
MyData is a service that is currently being developed, and gives individuals human-oriented means to share, present, and exploit their own data. The service is directed at private persons who can manage the sharing of their data with various operators. For example, in the pilot project implemented with Trafi [linkki], professional drivers utilised the service in proving their driving rights at work sites.